The IAP playbook: 12 strategies to help you monetize your game

In-app purchases are an important part of your monetization strategy, but implementing them correctly can be challenging. Understanding how to create, surface, and optimize them without disrupting the game experience takes hard work. That’s why we put together this easy-to-follow playbook. In this playbook, you’ll learn:

  • How to create amazing in-app purchases to increase revenue
  • What emotional cues and triggers to use to drive engagement
  • The best in-app promotion tips from successful game publishers
  • Testing strategies to continuously optimize your in-app purchases

By the end of this guide, you will learn how you can easily create high-performing promotional campaigns in your game.