VR & AR solutions from the Audi Production Lab

Jens Angerer, team lead for human-computer interaction at the Audi production lab, shares lessons-learned on developing successful VR and AR applications for marketing, sales, and employee training.

Download the case study to learn:

  • The impact of Audi’s VR car configurator such as dealerships across the world
  • Top key lessons and rules to remember when creating innovative XR applications
  • How Unity & PiXYZ helped Audi create an application to effortlessly visualize CAD data in VR