Unity Ads

Ad Performance Benchmark Report: Insight into ad performance and campaign metrics from Unity’s ad network

Whether you’re doing paid advertising for the first time or you’ve been working with several clients, it can be challenging to know if you’re doing a good job or not. How do you compare to others in your industry? For the type of game you’re promoting, what costs should I be expecting?

Dive deep into this report to find out:

• The categories with the lowest CPI
• The countries with the most and least expensive players
• Benchmarks of key advertising metrics
• ...and much more.